- About Us
- Mission, Vision, Values
- From The Founder
- What We Do
- How We Do It
- Our Advantage
- Executive Profiles
- Law Enforcement Advisory Council
- Equal Opportunity Employer
- Security and Privacy Policy
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A few thoughts from the founder:
Meeting an unmet need...
You can't pick up a newspaper, watch television or listen to the news without hearing about a life
turned upside down by an identity thief. Headlines and sound bites abound with news of XYZ,
corporation's database of employees and customers being hacked or breached by an identity thief.
Problems that plague our nation such as the size and scope of identity theft bring opportunistic
marketers out of the woodwork. Billions of direct-to-consumer advertising dollars flood every
mass medium known to man. Consumers are confused throughout America and still don't know who
they should buy from, how much they should pay and what type of ID Protection to purchase.
Corporations think the answer is to throw money at IT departments in an effort to seal out cyber thieves.
Our commitment to doing it right...
The investigators and research team of Entrust America reviewed every company in North America who
purports to offer ID protection. We did a deep dive into the terms, conditions, exclusions and
fine print of each member agreement and found they provide little real value. We are committed
to getting it right and success in the 21st century demands a sustainable or quantifiable advantage.
Now, I don’t believe in tearing anyone’s building down in order to build a taller one. I do believe
in head to head comparisons and full disclosure with no fine print or exclusions. It is simply the
right way to do business. Today’s American consumer is discerning and educated and in time will
see past gimmicks, tricks, hype and exclusions.
For and by law enforcement...
Entrust America was founded by a group of law enforcement professionals who are downright
frustrated with the deceptive sales practices and clever marketing tactics of
opportunistic marketers. Apparently the FTC and Sate Attorney Generals concur because
they banned together and sued well know ID protection companies for deceptive advertising.
Unfortunately millions of American have been lulled into a false sense of security and have
already chosen a pricey service that can't stand up to its product promise. The threat is
real and verifiable and so long as the density of data continues to double monthly so will
incidents of ID Theft and Data Breaches. The FTC states ID Theft is the fastest growing
crime in the USA for the tenth consecutive year. The Department of Justice sites it is the
least prosecuted crime due to the lack of resources and education at the local police department level.
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Ken Stoll
Founder and President
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